Cash on the Hood of an Electric Car

You’ve probably heard of that psychology study that found that children are more likely to go for one marshmallow now than the promise of two marshmallows later. Researchers at UC Davis have found that car buyers are no different and are more likely to buy the car that comes with an offer of an immediate discount — like a rebate accessible within several weeks — than one that comes with a tax credit available several months later, even if the longer-term reward is of higher value.

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