Davis is not the first community to debate the desirability of big-box retail. Around the US, communities have adopted policies to restrict stores like Target and Walmart, which are believed to threaten local businesses, offer low-wage jobs with limited benefits, and harm the environment. The opening of the Target store in Davis—the first big-box retailer in the city—gave a perfect opportunity to test these assumptions. UC Davis researchers focused on the two questions most debated in Davis. First, how did Target change residents’ total vehicle travel and greenhouse gas emissions? And second, how did Target affect downtown businesses?