March 4, 2011

Identifying Customer Segments for Children’s School Travel: An Application of Stated Preference Methods

Time

1:30 p.m. – 3:00 p.m

Location

1065 Kemper Hall, UC Davis

Speaker(s)

Dr. Noreen McDonald, Assistant Professor, Department of City and Regional Planning, University of North Carolina at Chapel Hill

Abstract

This talk examines the influence of parental attitudes and sensitivity to travel time on mode choice for trips to school. The analysis utilizes revealed and stated preference survey data from a pilot study conducted with parents of elementary school children in Portland, Oregon. The results show that families have differing sensitivities to walk travel time and that parental attitudes to safety also affect mode choice.

Biographical Sketch

Noreen McDonald is an assistant professor of city and regional planning at
the University of North Carolina at Chapel Hill. Her research looks at how
institutional factors and the built environment influence the travel behavior of
children and adolescents. She received a PhD in city planning from UC Berkeley.

Noreen McDonald is an assistant professor of city and regional planning at the University of North Carolina at Chapel Hill. Her research looks at how institutional factors and the built environment influence the travel behavior of children and adolescents. She received a PhD in city planning from UC Berkeley.