November 13, 2015


From Trend Spotting to Trend Setting: Behavioral Analysis to Guide Transformative Mobility


1:40 p.m. – 3:00 p.m.


1605 Tilia Street, Room 1103, West Village


The future of shared, connected, autonomous, clean, app-driven vehicles and services promise to transform mobility. Yet over the coming decades, this evolution could play out in heaven or hell scenarios and anywhere in-between. How travelers modify their behaviors in light of these new services is a critical ingredient driving the outcome. This talk will present behavioral analysis approaches that focus on modeling and influencing trends of travel behavior with an objective of developing tools to guide this transformation towards a more sustainable, efficient, and equitable system.

Biographical Sketch

Joan Walker is an Associate Professor of Civil Environmental Engineering at UC Berkeley where she currently serves as Co-Director of the Center for Global Metropolitan Studies. She received her Bachelor’s degree in Civil Engineering from UC Berkeley and her Master’s and Ph.D. degrees in Civil and Environmental Engineering from MIT. Prior to joining UC Berkeley, she was Director of Demand Modeling at Caliper Corporation and an Assistant Professor of Geography and Environment at Boston University. She is a recipient of the Presidential Early Career Award for Scientists and Engineers (PECASE) – the highest honor bestowed by the U.S. government on scientists and engineers beginning their independent careers. She is an Associate Editor of Transportation Science and the current Chair of the Committee on Transportation Demand Forecasting (ADB40) for the Transportation Research Board of the National Academies.

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