October 17, 2014


Transportation Demand Management: A Brief Overview


1:40 p.m. – 3:00 p.m.


1605 Tilia, Room 1103, West Village


Universities and other employers can offer internal and external programs to create a wide variety of alternative transportation options and associated incentives to its commuting population that can significantly reduce drive-alone commute rates, parking demand, and an organization’s carbon footprint. This presentation provides an overview of the components of a comprehensive transportation demand management program, covering program elements that encourage the use of alternative transportation, marketing efforts, how reduced demand for parking can increase land use opportunities, and metrics upon which program success can be measured.

Biographical Sketch

Brodie Hamilton established the Transportation & Parking Program (TAPS) at the University of California, Davis in 1987. At the time of his departure from the TAPS director position in 2000, the program included the parking services, alternative transportation, university airport, fleet services, and bicycle programs. From 2000 to 2014, he was the director of Stanford University’s Parking & Transportation Services (P&TS), overseeing the parking, alternative transportation/TDM, 60-bus shuttle, charter, and bicycle programs. Many of the programs under his direction at UC Davis and Stanford University received regional and national recognition. He has served on a wide variety of local, regional, and statewide committees, and served as the president of the Yolo Transportation Management Association from its inception in 1993, to 2000. Since his departure from Stanford, he has been head of a TDM consultancy. Hamilton holds a BS degree from UC Davis.

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