How to get Californians to use less water — without forcing them to

Another approach involves taking a page from the electric utility industry, which for some time has been implementing behavioral programs to get people to use less power — programs that have shown documented success. “The energy utility space tends to move a little bit ahead of the water space,” says Edward Spang, associate director of the Center for Water-Energy Efficiency at the University of California at Davis. “There’s a lot of study on behavior based energy conservation, and people are now studying the water implications of behavior based conservation.”

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